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Sepia No More by Virginia Heffernan
Guoleifsdottir learned how to title and tag photos so that they might readily come up in searches; how to police copyright transgressions (as when some of her photos were sold illegally on eBay); and how to push, push contrasts by processing her pictures with Photoshop software.
These skills might not have advanced her with New York galleries, but they made for a charmed ride on Flickr.
A photography blogger who posts under the name Thomas Hawk is a Flickr regular, and he told me in an e-mail conversation that there is not a single Flickr style.
But he conceded that intense postproduction processing is necessary for popularity on the site.
Virginia Heffernan
